UGG SINCE 1974

GENUINE | EXPLAINED

IS

UGG SINCE 1974 GENUINE?

IN SHORT, YES!
So what makes an ugg boot 'genuine'?
A genuine Australian ugg boot is defined by 3 main categories:

1

Location

Australian made

Genuine Australian Uggs are 100% handmade in Australia, as they have been for over 50 years where they originated in the 70s

2

Proof

sew in label

The sew in label will say 'Made in Australia'. Generally, the sew in label in the boots of other brands will reveal that they were manufactured in Asia. PS. If there is no sew in label, they are unlikely to be Australian made.

3

Materials

sheepskin type

Genuine Australian Uggs should be handmade using A-Grade double faced Merino Sheepskin. Why? Check our blog here. Most ugg boots are now being crafted from a synthetic fur designed to imitate sheepskin, but in reality, the fur is made from a mix of wool and lyocell.

Shopping Outside Australia?

EXCLUSIVE TO AUSTRALIA

Did you know you cannot buy Australian made Uggs outside of Australia under the name 'UGG'? Yup, there's a difference between UGG® & UGG Since 1974. Why? Find out here in our blog!

UGG Since 1974 is a 3rd generation, Australian family owned and operated family business. We have proudly been hand making Uggs here in Australia, well, Since 1974 and we love our craft! If you are shopping from outside Australia, you’ll be receiving the same 100% sheepskin, Australian made boots, but they’ll be made with our limited edition Since 74 logo. Due to trademark issues, we are unable to send UGG Since 1974 boots outside Australia and New Zealand.

Shopping Within Australia?

DO TELL ME

Don't be fooled, not all Uggs sold here in Australia are Australian made. The Australian made tag can be used when the product underwent its last substantial transformation in Australia, regardless of the origin, so always check the sew in label inside the boot leg to be sure it was 100% made here in Australia.
Unfortunately just because it is called an Ugg boot,
it doesn't mean they are necessarily Australian anymore.
If you didn't know any of this, then we cannot wait to hand make what might just be your very first pair of Australian made Ugg boots!

100%

Australian made with genuine A-grade, double faced Australian Merino Sheepskin

Proudly

3rd generation Family owned and operated Since 1974

50

The number of years we've been handcrafting sheepskin and leather goods in Australia

6

The number of hours it takes to handcraft our most popular product - the Classic Mid Ugg Boot

2 Million +

The number of pairs of footwear we have crafted in Australia since 1974

So now you know where and how to find genuine Australian made Uggs, what are you waiting for? A-grade Double Faced Australian Merino Sheepskin - 16mm thick!

Your feet will thank you.